Tag Archives: 50 years

Evolution, not Revolution.

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911 X 911

Finally I received my copy of 911 x 911, the Porsche Museum commemorative book on 50 years of the 911. Originally slated to be available in July / August, the date was progressively delayed, eventually coming out just in time for Christmas.


Notice the houndstooth / pepita motif for the inner lining of the cover ? – sweet !

What can I say ? WOW ! It’s a delightful / yummy kind of book. You sit in your sofa and shut yourself from the world for some 2 hours to delve into 50 years of history. There’s no weird technical details to be found here, it’s more of a coffee table kind of book, but in a good way. There’s a chapter for each generation of our icon, and you will find photos from brochures, ads, the “real world”, racing, the factory and the design studio.


Everyone will be happy: text is in german, english, french, spanish and chinese !

The last 2 chapters (997 and 911) are for me the least interesting as they rely more on PR / brochures rather than racing or more casual situations. Truth is, for better or worse they reflect the changing role and personality of the 911 across the last generations.

In all, it’s a really enjoyable book where even seasoned 911 experts can find a few information snippets oblivious to them. And at around  25 GBP (from Amazon uk) for a 1.000 page book, you can’t be wrong, right ?

DSC_5612Tried to weigh this thing, but my kitchen scale only goes up to 3Kg…

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Happy birthday…

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October 3, 2013 · 10:25 am

50 years of fun !

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Why we love the 911

From Car magazine, August 2013…


This schematic comes from the 74 MY brochure, when the first impact bumper generation – G – was launched.

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Crazy brazilians @ Portugal

Sometime ago, I posted a photo of how some brazilians found a way to celebrate the 50 years of the 911. Turned out the picture was taken here in Portugal, specifically at AIA in Algarve, and there’s a video on the making of…

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Welcome to the year of the 911 ! Yes, our old friend is definitely into middle age, but still going pretty strong. As was to be expected, along 2013 there will be a number of events celebrating this milestone .


A special exhibition will be held at the Porsche Museum in Stuttgart, from June 6 till September 29.  Also, recently edited by the Museum is the book “911 X 911” chronicling the 911 story  in… 911 pages. And let’s not forget that the new 911 GT3 RSR recently presented, sported a very special “50 years” livery.


The Porsche channel on the Web is already coming out with some specials too, ones celebrating customer stories…

Others more focused on the Motorsport side…

And a specific 50 Years  microsite has just gone live…

Me… not wanting to be left behind, I came up with a “special” t-shirt design. Available in Blue, Green or Orange, short or long sleeve, there will be something bound to look good on you. Hope you like it !


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